Bruno Mars Camera FX now available on Facebook

Diamonds, strawberries and ice, they're not only mentioned in the lyrics to Bruno Mars' hit song "That’s What I Like," but they're now a Facebook camera effect. Taking its cue from Mars' video for the track, the new treatment is the first time the social media platform has based a camera effect around music.

While individual users may not necessarily garner the 276 million views Mars' YouTube video currently has, it is a way for users to have both fun and an interactive experience with Facebook's new camera which launched last month with variety of filters, masks, frames and animation (which some compared to Snapchat)

The timing on the song-based effects couldn't be better. Mars' "That’s What I Like" has held at No. 1 for four weeks on the Hot R&B/Hip-Hop Songs chart (Bruno’s first), sold 879,000 digital downloads to date and earned 256.6 million on-demand streams in the U.S., according to Nielsen Music. It’s the third-best selling song of 2017 (as of April 20). The song is also currently No. 1 on the Pop Songs airplay chart, marking Bruno’s eighth No. 1. He ties Justin Timberlake for the most No. 1s by a solo male artist since the chart began in 1992.

The new effect allow fans to use the same doodle animations from Mars' “That’s What I Like” video. According to a Facebook rep, the more "fun" users have and the more they dance, the more the animations appears in the video. Although how an algorithm assess fun and dancing was not explained.

Thomas Fiss