AEG adds new branded content division, responds to demand.

AEG Studios is the new branded content division of the entertainment firm, sitting alongside all the company’s existing brand partnership gubbins. The new unit will create content for AEG itself, and for its brand clients, where content is the thing that will turn a run-of-the-mill nothing-to-see-here tour or venue sponsorship campaign into a run-of-the-mill nothing-to-see-here tour or venue sponsorship campaign with a YouTube channel. Hurray!

And now, a quote. “Our partners are asking for great storytelling through original content; we have listened and are now building a world-class production company with the most innovative creators in the sports and entertainment business,” says AEG’s chief brand partnerships chap Andrew Klein. “We’re known for bringing our partners’ messages to life through cutting-edge campaigns. AEG Studios will amplify our ability not only to solve our brand partners’ needs, but also help them engage with their target audiences by bringing them the one-of-a kind pieces of content and creativity that only our network of talent, assets and resources can provide”.

Thomas Fiss