Millennials listen to 75% more music than any other generation, period.

According to Digital Music News, the millennial generation listens to 75.1% more music on a daily basis than baby boomers. Indeed, this was the generation that heralded fundamental changes in how we listen to music in the first place, moving us efficiently from CDs to MP3s and now to unlimited streaming. Music has been important to every generation that came before, but millennials are particularly enamored with it.

Interestingly, the millennial obsession with music has resulted in what appears to be stronger emotional engagement, with millennials listening to the same music for longer, as compared to our hit-hopping parents and grandparents, whose selections generally spent far less time on the sales charts than music does now under millennial stewardship.


Thomas Fiss