The Weeknd X Puma Looks Like Every Cool Sneaker in 2017
The Weeknd has been what Puma calls a "brand ambassador" since September 2016, joining the likes of Kanye West, Rihanna, and Big Sean as celebrities dabbling in footwear. Monday, the Weeknd-Puma partnership took a big next step when the German-based sportswear brand unveiled the pop star's first-ever signature sneaker: the Puma Parallel. The Starboysinger spoke to about the collaboration, and he (real name: Abel Tesfaye) hopes people will want to rock the new style. "To be honest, I just want to see everyone wearing it," he told FN. According to The Weeknd, that "everyone" includes guys like Barack Obama, Elon Musk, and even the Pope.