Fanvestory
Partner.ly Agency Proposal

February 12th, 2018


Overview

Partner.ly is thrilled at the opportunity to act as Fanvestory's on-demand music and influencer marketing department, and our diverse background makes us uniquely positioned for a successful partnership.

Partner.ly will manage everything related to US Based Artist partnerships, to marketing strategy.  Our traditional agency platform will develop and execute turnkey strategies to expose Fanvestory to the masses.

We have ample experience helping artists and brands skyrocket in the digital spaces. We’d love nothing more than to help you do the same.


Overall Goals

  • Maximize Fanvestory's team bandwidth by managing music & influencer partnerships
  • Discover, source, engage with established and buzz-worthy music talent and influencers that align with the target metrics provided by Fanvestory

Phase 1 - Artist Partnerships

Partner.ly will discover, source, engage with all talent that fits within the requirements of Fanvestory's investment opportunities. This process includes:

OnDemand Agency

  • Full strategy

  • White glove service / custom pitches to A List talent

  • Dedicated Slack / Asana Channel

  • RFP Revisions / Customization

  • Partnership Negotiations

  • Weekly Progress Report

  • Market research Data Deep-Dive Analysis

Partner.ly Platform

  • Official Launching Mid - March, 2018

  • Featured Opportunity placement on Partner.ly Platform dashboard

  • A la cart discovery, research and outreach

Suggested Artist Strategy

  • 1 Flagship Anchor Artist - A List
    • Suggested budget $250K+
  • 10 Emerging Artists
    • $0-10,000 budget per artist fee

Budget

  • 3 month minimum contract required

  • On Demand Agency Retainer:  $4700 per month

  • 10% Service Fee on Artist Partnerships successfully activated


 

About Partner.ly

We power music initiatives for some of the worlds smartest brands. Our mission is to emotionally fortify your brand among consumers, maximize exposure, and generate potential revenue streams through trendsetting music partnerships.

Our leadership has over 25 years of experience in their respective fields. We have the close personal contacts and strong negotiating skills to achieve successful partnerships.  Additionally, our team has extensive experience as professionals in both the music and experiential/traditional marketing industries.  Because of our unique perspective, we expedite the decision-making processes.


Leadership Team


Clients / Case Studies

Our specialty is leveraging "marketing value propositions" as a form of currency to partner a brand with talent.  A few examples of clients we've utilized this for include: 

  • Whole Foods Market
  • T Mobile
  • American Airlines
  • Salesforce
  • Burt's Bees
  • Amazon Web Services
  • Converse / Zumiez
  • Forever 21
  • Hint Water
  • HP
  • Samsung Mobile
  • Powered by Nature
  • Hostess
  • Jack Morton
  • New Balance
  • Specialized Bikes
  • Shopgate
  • Quip

Notable Clients

Salesforce - Partner.ly Agency was called upon to produce a festival-scale event for the annual Dreamforce event, held in San Fransisco, CA.  A private event for over 17k attendees, Partner.ly managed talent booking, stage production, travel logistics, and backline for the 3 day event. 

Whole Foods Market - Partner.ly Agency was called upon to develop, curate, and manage a scalable music program for their in-store customer experience initiative.  From in-store album curation, to experiential partnerships with major labels, Partner.ly Agency was tasked with discovering emerging talent worthy of sharing in the platform of WFM, while not having a talent budget.

Forever 21 - Partner.ly Agency partnered Forever 21 with Warner Bros. Records to celebrate #F21XMUSIC in Los Angeles, CA.  The project included an on-site performance and meet & greet from WBR recording artist, LIGHTS.  By adding a #F21xMUSIC site & hashtag, F21 grew into the #1 most engaged profile on Instagram surrounding The Coachella Valley Music & Arts Festival in 2016.


Partners

Because Partner.ly has non-exclusive agreements with some of the largest and most trendsetting labels, management companies, and talent agencies - We're able to reach ANY artist.  We're able to easily discover the right trending artist that connects with your brands target audience and message. Preview insights, analytics and data prior to engaging. Our roster of available artists includes a full range of chart topping pop stars, to buzzworthy undiscovered acts, including:

  • LIGHTS
  • Katy Perry
  • One Republic
  • Will.i.Am
  • Megan Trainor
  • Jason Derulo
  • The Chainsmokers
  • The Wild Feathers
  • Justin Bieber
  • Demi Lovato
  • ZZ Ward
  • ZHU
  • Joey Dosik
  • Little Wolves
  • Jaymes Young
  • TIP
  • Shawn Mendes
  • Chris Brown
  • Jesse J. 
  • O wildly
  • Carly Rae Jepsen
  • DNCE
  • Good Charlotte
  • Krewella
  • Pink
  • Eminem
  • The Ceremonies
  • Royaljag
  • The Shelters
  • 5 Seconds of Summer
  • Lady Gaga
  • Parachute
  • Nick Jonas
  • Bea Miller
  • Chase Atlantic
  • Gallant