Overview:

We partnered Forever 21 with Warner Bros. Records to celebrate #F21XMUSIC in Los Angeles, CA.  The project included an on-site performance and meet & greet from WBR recording artist, LIGHTS. 

By adding a #F21xMUSIC site & hashtag, F21 grew into the #1 most engaged profile on Instagram surrounding The Coachella Valley Music & Arts Festival in 2016.